How to Optimize When You Have Long Sales Cycles
By: Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing Originally published here on Search Engine Land website Watch the video blog: When I speak to lead generation marketers at...
View ArticleSearch + Display Advertising = Reduced Cost Per Acquisition
Originally published here on the Search Engine Land Website Watch the Video Blog: There have been numerous reports published over the years by Google, Yahoo and Microsoft that attempt to prove how the...
View Article10 Tips for Making Your Marketing More Successful in 2010
Get a Game Plan: 10 Tips for Making Your Marketing More Successful in 2010 It seems like just a few months ago we were getting ready for the 2008 holidays, which makes it even harder to imagine that...
View ArticleMeasuring Social Media – But Why?
Almost every day I read articles about the difficulty of measuring the impact of social media on a brand. There are big debates not only about how to measure, but also about what to measure. But...
View ArticleClik here to view.
Search Engine Land: Is Celebrity Tweetvertising Worth Paying For?
Last January, I wrote about finding The Value of a Facebook Fan, which effectively took the number of fans a brand has on Facebook, multiplied that by the average number of friends a Facebook user has...
View ArticleFinding New Customers through Social Media
On January 16, 2009, I wrote, “What is the Value of a Facebook Fan”, which has been one of the more popular blogs I’ve written to date. In that blog, I valued a fan the way one would price an...
View Article
